In December, the NFL (with the help of the Minnesota Super Bowl Host Committee) helped launch the Super Bowl 52 Business Connect Program. This program, which is the NFL’s diverse-supplier initiative, allows small businesses to compete for contracts for the Super Bowl. Specifically, the program is designed for diversity-owned business; minorities, women, veterans and members of the LGBT community.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.
More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.
The past couple years, Intuit has featured a small business during the Super Bowl, with spots that typically cost over $4 million to run.