How does a business remain relevant—not to mention open—for 115 years? The owners of upscale department store Nordstrom cite unwavering commitment to founding principles as the answer.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
The 35th Iditarod Trail Race – the “last great race” – is coming to an end. There’s a lot to learn from this race, particularly about small business adaptability, marketing and the power of cultural connection.
The past couple years, Intuit has featured a small business during the Super Bowl, with spots that typically cost over $4 million to run.