Small businesses are setting up shop inside the first Staples store that opened in the Boston area in 1986.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.
In April, Staples launched a content-heavy program featuring a sponsorship with ABC’s Shark Tank. Their new tag line and positioning Make More Happen is about helping small businesses and entrepreneurs succeed broadly, just as their product assortment has broadened way beyond paper and toner. Read more
Don’t tell Staples, but a majority of small business owners won’t be seeking funding anytime soon.
That’s right. Staples, the place small business goes to for everything from copy toner to coffee, now provides loans (up to $1 million). It’s a flexible, convenient service Staples is “pleased to offer” their small business customers. But will those customers be pleased to take advantage of it?