Small Business Saturday is the day between Black Friday and Cyber Monday intended to promote consumer spending with small businesses throughout the US. And most people know this because American Express has been Small Business Saturday’s greatest sponsor since 2010—spending millions on marketing and consumer incentives.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
The first ever pitch competition was held recently at a Sacramento Kings game.
Girls Scouts of U.S.A. has teamed up with Dell, using its donated platform to strengthen the role of technology in children’s lives.
What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.
More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.
In April, Staples launched a content-heavy program featuring a sponsorship with ABC’s Shark Tank. Their new tag line and positioning Make More Happen is about helping small businesses and entrepreneurs succeed broadly, just as their product assortment has broadened way beyond paper and toner. Read more