We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

facebook

Small Businesses are Promising to Facebook’s Bottom Line

While there are over 60 million businesses now on Facebook, only 5% actually utilize the platform’s advertising capabilities, leaving a huge revenue opportunity to convert the remaining 95%. To target small business owners, Facebook is offering new ad units, as well as free trials, in hopes companies will see the value and ultimately invest in paid products.

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social media and small businesses

Social Media Platforms Helping Small Business in 2016

Social media: selfies, vacation pics, memes—and ads promoting your favorite local café? Yep, 2016 is officially the year small businesses are taking over your newsfeed. A recent Constant Contact survey reported that 81% of small and medium business owners use social media as a marketing tool, and finally, the platforms are taking notice. Throughout 2016, Facebook, Twitter, Instagram and YouTube have made it easier than ever for small business owners to play the role of Chief Content Officer, allowing greater access to and connectivity with current and prospective fans.

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New Year, New Staples Campaign

In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.

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Facebook Announces First Marketing Partner Badge Winners

Facebook has announced partnerships with AdRoll and Constant Contact, enabling small business owners to integrate both services with Facebook advertising. The two companies are the first to receive the badge, and will be able to use an official Facebook partner badge in their marketing to small businesses. Eligible companies must be technology-focused and have a solid small business support infrastructure, with small-business-friendly pricing.

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AT&T Taps the Guardians of Small Business for Cyber Security Awareness Month

Small business is an important segment to AT&T, and was greatly in need of a wake-up call in regards to cyber crime. While 60% of attacks struck small-sized organizations last year, 66% of small business owners are not worried about cyber crime and 47% believe a data breach would have no impact on their business. The unfortunate truth is that 60% of small businesses hit by a cyber attack will have to close their doors for good.

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