We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Facebook Ads not Working For Small Businesses

In a recent survey conducted by Small Business Trends, it was discovered that out of 2,600 small business owners, 62 percent found Facebook advertising ineffective. They agreed that because there is hardly any return on investment, they would not consider Facebook as a way of reaching customers in the future.

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The NFL is Helping Minority-Owned Businesses at Super Bowl Host Cities

In December, the NFL (with the help of the Minnesota Super Bowl Host Committee) helped launch the Super Bowl 52 Business Connect Program. This program, which is the NFL’s diverse-supplier initiative, allows small businesses to compete for contracts for the Super Bowl. Specifically, the program is designed for diversity-owned business; minorities, women, veterans and members of the LGBT community.

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