The creator of a retail pop-up shop in the New York City borough of Queens revealed the main lesson he learned during Small Business Saturday in 2016. His key takeaway? Small businesses and startups can greatly benefit from the road paved by influencers who have been there before—including civic organizations and larger businesses.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Small Business Saturday is the day between Black Friday and Cyber Monday intended to promote consumer spending with small businesses throughout the US. And most people know this because American Express has been Small Business Saturday’s greatest sponsor since 2010—spending millions on marketing and consumer incentives.
Leading up to the busiest shopping time of the year, it wasn’t Small Business Saturday being talked about the most on Twitter. In fact, it wasn’t even second on the list.