The creator of a retail pop-up shop in the New York City borough of Queens revealed the main lesson he learned during Small Business Saturday in 2016. His key takeaway? Small businesses and startups can greatly benefit from the road paved by influencers who have been there before—including civic organizations and larger businesses.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
The first generation that can say that they were actually born with the world at their fingertips is coming of age—and marketers are striving to keep up with their latest shopping habits in hopes of trying to reach them this holiday season. This generation, born after 2000, doesn’t know a world without smartphones, tablets and social media.
On October 3, the world’s largest social community launched Marketplace on mobile in the US, UK, Australia and New Zealand. According to Facebook, around 450 million users already visit buy-and-sell groups every month.
Mobile beacons are all the rage—and rightfully so. They give businesses the ability to better engage consumers, deliver a more personalized shopping experience, and gain insights needed to optimize and sustain their commerce.
Leading up to the busiest shopping time of the year, it wasn’t Small Business Saturday being talked about the most on Twitter. In fact, it wasn’t even second on the list.