We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Driving Loyalty in Our Fickle World

Consumers are bombarded these days with loyalty programs from every direction. The average household has 29 loyalty memberships across retail, financial services, travel and other industries. Loyalty perks continue to evolve. A free dessert or 5% off the toilet paper you were going to buy anyway isn’t cutting it any longer. Customers are beginning to resent having to use a merchant card to enjoy the cost break. True loyalty comes from learning who your customers are, building a relationship with them and encouraging them to share their experiences with their family and friends. And companies like Sephora, REI and Nordstrom are doing just that—mixing up their programs to drive loyalty.

NYTIMES.COM

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Large Companies Support Local Food Movement

Large grocery chains such as Whole Foods have jumped on the local food bandwagon by finding niche local food suppliers. But it’s not always easy for these small stores to expand at the rate needed to meet Whole Foods’ unforeseen order sizes. Some local businesses even choose to reject Whole Foods’ requests in fear that their product quality will suffer. But when local businesses do accept the call to the big leagues, Whole Foods is patient with companies trying to meet these large order requests.

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British Foodpreneurs are Winners Thanks to Virgin Atlantic

Virgin Atlantic’s “Virgin StartUp” has assisted British Foodpreneur winners Cauli Rice, Harry Brompton’s Iced Tea and Double Dutch by providing the platform to successfully launch into the international market via US retail giant Target. The brand products are a rice alternative, alcoholic and nonalcoholic tea, and premium soft drinks and mixers, respectively.

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