The recent Braun Research/Bank of America Report on Small Business indicated that 15% of all new business startup owners are career changers, simply defined as people who want to do something different. A subset of this group are “passion-preneurs”, a word coined in the mid-1970s to describe the small business owners who pursue a commercial endeavor for the love of it. Usually the term applies to someone who strikes out on one’s own, leaving behind them a passionless job. “They’re increasingly turning their backs on the corporate grind to launch businesses that made their hearts sing”, according to the Daily Telegraph.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
A mother has gone from being an audit specialist to running a biotech company in an effort to help her daughter.
Karen Aiach, founder and CEO of Lysogene, on her journey: “The biggest challenge for me at the beginning was that I was not a scientist or a clinician or gene therapist. I was a mother taking responsibility to build a program and manage it.”
Aaron Draplin, inventor of Field Notes, shows us how the maker class is able to turn their smaller interests into major livelihoods. One note: Aaron’s passion for his craft sometimes leads to salty language. While the bleep button was considered, we respect how the “Living Off the Wall” series for Vans understands its audience and uses a lighter editing touch for more authentic storytelling.