We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Business Symbiosis

When the smalls and bigs of business work collaboratively rather than competitively, it can pay off for them both. Boston Beer Co., maker of Sam Adams, benefits from being a champion of craft brewers. A great example of how earning goodwill can have a direct impact on earnings.

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The Business of Empowering Small Business

The company that turned smartphones into credit card readers is now turning small businesses into savvy email marketers. For Square, it’s not so much a change of mission as an expansion of capabilities. And another example of how meeting the needs of small business can help bigger concerns meet their projections.

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