The Baby Boomer generation is finally cashing in on retirement. And that means a massive amount of aging business owners are waving goodbye to their businesses as they hand over the keys to new buyers. While all seems dandy on the surface, these small business owners are finding out there are some hurdles to clear before they can retire completely.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Millennials are becoming a force in the small business market, operating and borrowing unlike any other generations.
The next wave of entrepreneurs that will drive the small business engine is the millennial generation. They’ll make up approximately 75% of the workforce within the next 10 years and will be the key demographic driving startups and creating new jobs.
Big companies have drastically changed the way they target potential employees over the past few generations. They’re saying goodbye to the days of strict, structured schedules and hello to freedom and flexibility in the workplace in order to attract Millennial talent.
Like most other direct marketing teams committed to understanding the heart of the consumer, we’ve been studying the psyche of the Millennial generation, puzzling over the contradictions that define them. Throughout the nearly endless supply of research studies, ethnographic observations, census reports or transaction histories, we find them by turns conservative and libertarian, cautiously chaste and wildly promiscuous, politically indifferent and deeply involved, fiscal conservatives and Rome-burning financial fiddlers, on a path to their first billion while still living at Mom’s.