The first generation that can say that they were actually born with the world at their fingertips is coming of age—and marketers are striving to keep up with their latest shopping habits in hopes of trying to reach them this holiday season. This generation, born after 2000, doesn’t know a world without smartphones, tablets and social media.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Forbes contributor George Anders recently sat down with MailChimp CEO Ben Chestnut to discuss email marketing and building a company full of small business customers.
Overwhelmed by anti-spam laws, small business owners avoid tacking SMS marketing onto their already lengthy to-do list. Reaching their customers via text has a lot of benefits, as long as they know how to use it to their advantage.
We’ve officially arrived at the robot era of conducting business. And the bots are more personable than we could have imagined. Speaking like humans, to humans, on human platforms.
The 35th Iditarod Trail Race – the “last great race” – is coming to an end. There’s a lot to learn from this race, particularly about small business adaptability, marketing and the power of cultural connection.
What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.
More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.
The marketing wonks call it an “influencer model”. But what garnered Harry’s “well over a million total online customers” was really just “you trying Harry’s, liking it, and then you telling your friends about it”. And from family and friends to style editors, they have. See how Harry’s earned the loyalty of a million guys without spending a million dollars.
In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.
We invited Lori Feldman, founder and chief diva at The Database Diva, to tell us her story.
Small business is an important segment to AT&T, and was greatly in need of a wake-up call in regards to cyber crime. While 60% of attacks struck small-sized organizations last year, 66% of small business owners are not worried about cyber crime and 47% believe a data breach would have no impact on their business. The unfortunate truth is that 60% of small businesses hit by a cyber attack will have to close their doors for good.
Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.
In April, Staples launched a content-heavy program featuring a sponsorship with ABC’s Shark Tank. Their new tag line and positioning Make More Happen is about helping small businesses and entrepreneurs succeed broadly, just as their product assortment has broadened way beyond paper and toner. Read more
Thanks to new apps, small business is liking Facebook. The big brands aren’t the only ones with Social savoir-faire.