We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

The Millennials and Millennipreneurship

Like most other direct marketing teams committed to understanding the heart of the consumer, we’ve been studying the psyche of the Millennial generation, puzzling over the contradictions that define them. Throughout the nearly endless supply of research studies, ethnographic observations, census reports or transaction histories, we find them by turns conservative and libertarian, cautiously chaste and wildly promiscuous, politically indifferent and deeply involved, fiscal conservatives and Rome-burning financial fiddlers, on a path to their first billion while still living at Mom’s.

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Prepare for the Side Hustle

Aaron Draplin, inventor of Field Notes, shows us how the maker class is able to turn their smaller interests into major livelihoods. One note: Aaron’s passion for his craft sometimes leads to salty language. While the bleep button was considered, we respect how the “Living Off the Wall” series for Vans understands its audience and uses a lighter editing touch for more authentic storytelling.

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