We’ve officially arrived at the robot era of conducting business. And the bots are more personable than we could have imagined. Speaking like humans, to humans, on human platforms.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Like most other direct marketing teams committed to understanding the heart of the consumer, we’ve been studying the psyche of the Millennial generation, puzzling over the contradictions that define them. Throughout the nearly endless supply of research studies, ethnographic observations, census reports or transaction histories, we find them by turns conservative and libertarian, cautiously chaste and wildly promiscuous, politically indifferent and deeply involved, fiscal conservatives and Rome-burning financial fiddlers, on a path to their first billion while still living at Mom’s.
We invited Lori Feldman, founder and chief diva at The Database Diva, to tell us her story.
In honor of National Women’s Small Business Month, we’re giving a shout out to our very own Veronica Ambuehl who owns Vine Floral Design. V puts her unique designer touch for people and events of all kinds. And for the lucky ones at RT, daily inside the walls of RT. Check out her Facebook page and inhale the beauty.
Soon Apple and Google will know what their users might want before the users themselves do. Scary, isn’t it?
According the Etsy’s second annual consumer report, 86% of their sellers are female. And if you don’t think a shop on their site is a small business, think again.
Mobile dental offices inside of Las Vegas casinos are yet another example of employee perks that are possible through new technology. No word yet if the free fillings will replace free drinks for customers.
Third-generation owner/barber Kari Eaker contributes to her community economically as well as culturally. AT&T proudly salutes small businesses everywhere with the Long Live Small Business campaign.
When small business people look down the road, all they see is more road. And no savings.
Thanks to new apps, small business is liking Facebook. The big brands aren’t the only ones with Social savoir-faire.
Knowing their job title may not matter to a shop owner. Try this bad-ass job title generator for another reason why.
Business owners are being swayed in social and selling circles by a more human device. Emotion.
Aaron Draplin, inventor of Field Notes, shows us how the maker class is able to turn their smaller interests into major livelihoods. One note: Aaron’s passion for his craft sometimes leads to salty language. While the bleep button was considered, we respect how the “Living Off the Wall” series for Vans understands its audience and uses a lighter editing touch for more authentic storytelling.