Twitter announced two new products to its Direct Messages channel that give businesses large and small another way to help potential customers.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Consumers are bombarded these days with loyalty programs from every direction. The average household has 29 loyalty memberships across retail, financial services, travel and other industries. Loyalty perks continue to evolve. A free dessert or 5% off the toilet paper you were going to buy anyway isn’t cutting it any longer. Customers are beginning to resent having to use a merchant card to enjoy the cost break. True loyalty comes from learning who your customers are, building a relationship with them and encouraging them to share their experiences with their family and friends. And companies like Sephora, REI and Nordstrom are doing just that—mixing up their programs to drive loyalty.
Large grocery chains such as Whole Foods have jumped on the local food bandwagon by finding niche local food suppliers. But it’s not always easy for these small stores to expand at the rate needed to meet Whole Foods’ unforeseen order sizes. Some local businesses even choose to reject Whole Foods’ requests in fear that their product quality will suffer. But when local businesses do accept the call to the big leagues, Whole Foods is patient with companies trying to meet these large order requests.
We’ve officially arrived at the robot era of conducting business. And the bots are more personable than we could have imagined. Speaking like humans, to humans, on human platforms.
While it may seem obvious how small business vendors and big name fast-food chains can drive one another’s success, it is not always clear just how much skin small businesses have in the fast-food game.
Big companies have drastically changed the way they target potential employees over the past few generations. They’re saying goodbye to the days of strict, structured schedules and hello to freedom and flexibility in the workplace in order to attract Millennial talent.
Things are on the up and up for small businesses, based on the November SurePayoll Small Business Scorecard survey. While it isn’t a boom, it most definitely isn’t a bust as 38 percent of small business owners reported a good to great past year, and 12 percent reported they had the best year yet.
The ShopKeep Small Business Index (SSBI) reports that small business owners have broader concerns other than switching to EMV card readers. Though they are optimistic, many have worries as the holidays approach. Read more
Though small business owners may be weary of the market, cyber security is not something they worry about. The PNC Economic Outlook survey found that only one in 10 small business owners were concerned about cyber security. Richard Bynum, executive vice president and head of business banking at PNC Bank, explains that “It is a big concern because it doesn’t take much more than one breach to have that nightmare scenario.” Read more
According the Etsy’s second annual consumer report, 86% of their sellers are female. And if you don’t think a shop on their site is a small business, think again.
What began as a taxi service is now a business model. New app-based services like Uber are giving small businesses the flexibility to get things done from anywhere.
If you want to see the direction the economy is heading, look at the drivers and builders. Literally. Freight trucking grew nearly twice as fast as any other small business industry in the past year. And five of the 10 fastest growing industries are tied to construction.
Knowing their job title may not matter to a shop owner. Try this bad-ass job title generator for another reason why.
As consumers fall in love with online services, they’re demanding similar experiences in their B-to-B life.