The first generation that can say that they were actually born with the world at their fingertips is coming of age—and marketers are striving to keep up with their latest shopping habits in hopes of trying to reach them this holiday season. This generation, born after 2000, doesn’t know a world without smartphones, tablets and social media.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
The ShopKeep Small Business Index (SSBI) reports that small business owners have broader concerns other than switching to EMV card readers. Though they are optimistic, many have worries as the holidays approach. Read more