When the smalls and bigs of business work collaboratively rather than competitively, it can pay off for them both. Boston Beer Co., maker of Sam Adams, benefits from being a champion of craft brewers. A great example of how earning goodwill can have a direct impact on earnings.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Chase picks up the torch for being a true small biz supporter. Launched during 2015 Small Business Week, their Mission Main Street Grants program will award $100,000 grants to 20 small businesses.
The company that turned smartphones into credit card readers is now turning small businesses into savvy email marketers. For Square, it’s not so much a change of mission as an expansion of capabilities. And another example of how meeting the needs of small business can help bigger concerns meet their projections.