As mobile becomes more and more ubiquitous for business advertising, small businesses are joining in. But without marketing departments and budgets that allow for experimentation, it can be difficult for them to figure out how to best use their ad dollars.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
In a recent survey conducted by Small Business Trends, it was discovered that out of 2,600 small business owners, 62 percent found Facebook advertising ineffective. They agreed that because there is hardly any return on investment, they would not consider Facebook as a way of reaching customers in the future.
MailChimp is becoming more than just an email-marketing platform for its small- and medium-business customers. The company is now planning to add more services for these particular customers, the first allowing customers to use Facebook’s advertising within MailChimp’s dashboard.
The employees of Facebook Creative Shop held a live working session this past Super Bowl to help 10 SMBs reach the multimillion-person audience—without spending millions.
While there are over 60 million businesses now on Facebook, only 5% actually utilize the platform’s advertising capabilities, leaving a huge revenue opportunity to convert the remaining 95%. To target small business owners, Facebook is offering new ad units, as well as free trials, in hopes companies will see the value and ultimately invest in paid products.
Social media: selfies, vacation pics, memes—and ads promoting your favorite local café? Yep, 2016 is officially the year small businesses are taking over your newsfeed. A recent Constant Contact survey reported that 81% of small and medium business owners use social media as a marketing tool, and finally, the platforms are taking notice. Throughout 2016, Facebook, Twitter, Instagram and YouTube have made it easier than ever for small business owners to play the role of Chief Content Officer, allowing greater access to and connectivity with current and prospective fans.
We’ve officially arrived at the robot era of conducting business. And the bots are more personable than we could have imagined. Speaking like humans, to humans, on human platforms.
Facebook has announced partnerships with AdRoll and Constant Contact, enabling small business owners to integrate both services with Facebook advertising. The two companies are the first to receive the badge, and will be able to use an official Facebook partner badge in their marketing to small businesses. Eligible companies must be technology-focused and have a solid small business support infrastructure, with small-business-friendly pricing.