The first ever pitch competition was held recently at a Sacramento Kings game.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.
More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.
Virgin Atlantic’s “Virgin StartUp” has assisted British Foodpreneur winners Cauli Rice, Harry Brompton’s Iced Tea and Double Dutch by providing the platform to successfully launch into the international market via US retail giant Target. The brand products are a rice alternative, alcoholic and nonalcoholic tea, and premium soft drinks and mixers, respectively.
Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.
Canon will soon include small businesses in its MAXIFY Influencers Program in an effort to help those small businesses grow. By helping remove barriers for startups, the maker of printers will be producing more customers for itself.