We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

New Year, New Staples Campaign

In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.

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Business Symbiosis

When the smalls and bigs of business work collaboratively rather than competitively, it can pay off for them both. Boston Beer Co., maker of Sam Adams, benefits from being a champion of craft brewers. A great example of how earning goodwill can have a direct impact on earnings.

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