Girls Scouts of U.S.A. has teamed up with Dell, using its donated platform to strengthen the role of technology in children’s lives.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
The Small Business Utilization Team at Sandia Labs has one mission: find local small businesses that can create the precision prototypes they need. The finished work could end up on the space shuttle or even something called the “Z Machine”. And the Utilization Team put over $500,000 on the balance sheets of small businesses last year alone.
In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.
When the smalls and bigs of business work collaboratively rather than competitively, it can pay off for them both. Boston Beer Co., maker of Sam Adams, benefits from being a champion of craft brewers. A great example of how earning goodwill can have a direct impact on earnings.