How does a business remain relevant—not to mention open—for 115 years? The owners of upscale department store Nordstrom cite unwavering commitment to founding principles as the answer.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Big companies have drastically changed the way they target potential employees over the past few generations. They’re saying goodbye to the days of strict, structured schedules and hello to freedom and flexibility in the workplace in order to attract Millennial talent.
Small businesses have been feeling the pressure of online retailers, like Amazon, for some time now. So why haven’t they crumbled? Most small businesses can’t afford to drop prices as low as big box stores, or even develop websites for online ordering and processing.
A generation or two ago, if someone said they were dining on food delivered to their door they were almost certainly eating nondescript pizza or so-called Chinese food.
Now, the convergence of technology and demand for convenient indulgence has created an extraordinary revolution in the restaurant industry: home delivery of fine dining from small, chic restaurants via behemoth brands like Uber, Amazon and Google.
Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.
The mayor and city Chamber of Commerce just launched SFBiz Connect, a program that encourages big companies to redirect at least 5% of their spending to local firms, particularly small businesses. This small change in spending could have a big impact on small business.
That’s right. Staples, the place small business goes to for everything from copy toner to coffee, now provides loans (up to $1 million). It’s a flexible, convenient service Staples is “pleased to offer” their small business customers. But will those customers be pleased to take advantage of it?