As brands push more into programmatic buying, an issue is becoming apparent. They collect data in different ways, with various vendors and targets clouding the data.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.
Allstate’s been upping the ante this past year with some major efforts to turn small businesses owners onto its insurance policies.
Detroit is making a remarkable comeback after its 2013 bankruptcy by finding and creating initiatives to share economic opportunity everywhere. A new program created by Detroit Development Fund (DDF), called Detroit’s Entrepreneurs of Color Fund, offers business development, funding, planning and additional resources to help start up and grow small businesses. And it’s all backed by a $6.5 million lending program with financial support from JPMorgan Chase & Co. foundation and the W.K. Kellogg Foundation.
“Pain point” investing is the latest approach for the Nanyue Bank in China, where they identify points of the business cycle of entrepreneurs and where money is needed to get something to market, rather than focusing on the client’s credit history.
The ecommerce website, Etsy Inc., is advising small businesses to not compromise the quality and sustainability of their product for the sake of expansion. The peer-to-peer trading site allows entrepreneurs to sell vintage or handmade products to enthusiasts around the world, and often frowns upon mass-produced items.
The first ever pitch competition was held recently at a Sacramento Kings game.
Shops on Etsy.com now have an option to make their products stand out more through a new website builder called Pattern—the first paid seller service recently launched by Etsy.
Most of the massive amount of data available to small businesses goes unused as they lack the scale of enterprise-level companies. SalesforceIQ is offering tools to help small businesses utilize their data more effectively in today’s marketplace. They work to improve relationship intelligence to leverage data into real sales for their small business customers.
While it may seem obvious how small business vendors and big name fast-food chains can drive one another’s success, it is not always clear just how much skin small businesses have in the fast-food game.
What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.
More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.
For small businesses that are floundering, failing or faltering, George Cloutier’s business consultation company is just a phone call away. Cloutier, 69, started American Management Services as a business turnaround service based on the insight that many small business owners don’t know what they’re doing.
In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.
We invited Lori Feldman, founder and chief diva at The Database Diva, to tell us her story.
Small business is an important segment to AT&T, and was greatly in need of a wake-up call in regards to cyber crime. While 60% of attacks struck small-sized organizations last year, 66% of small business owners are not worried about cyber crime and 47% believe a data breach would have no impact on their business. The unfortunate truth is that 60% of small businesses hit by a cyber attack will have to close their doors for good.
Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.