We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Detroit City Spotlight

Detroit’s Small Biz Development Can Revitalize the Motor City

Detroit is making a remarkable comeback after its 2013 bankruptcy by finding and creating initiatives to share economic opportunity everywhere. A new program created by Detroit Development Fund (DDF), called Detroit’s Entrepreneurs of Color Fund, offers business development, funding, planning and additional resources to help start up and grow small businesses. And it’s all backed by a $6.5 million lending program with financial support from JPMorgan Chase & Co. foundation and the W.K. Kellogg Foundation.

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Five Million Dollars, Two Production Days, a 30-Second Spot and One Big Game

What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.

More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.

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New Year, New Staples Campaign

In December Staples announced that they would be launching a new social media campaign to help their small business clientele. The campaign will include the hashtag #MoreSmallBiz, which will help introduce small business owners to the company’s #MoreSmallBiz Squad. Staples describes the #MoreSmallBiz Squad as authorities on small businesses, offering SME owners advice and assistance. The campaign launched earlier this year with a Twitter chat.

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AT&T Taps the Guardians of Small Business for Cyber Security Awareness Month

Small business is an important segment to AT&T, and was greatly in need of a wake-up call in regards to cyber crime. While 60% of attacks struck small-sized organizations last year, 66% of small business owners are not worried about cyber crime and 47% believe a data breach would have no impact on their business. The unfortunate truth is that 60% of small businesses hit by a cyber attack will have to close their doors for good.

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Is Capital One Setting a New Precedent?

Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.

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