We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Five Million Dollars, Two Production Days, a 30-Second Spot and One Big Game

What’s the link that connects all these seemingly disparate items? It’s Intuit QuickBooks’ Small Business Big Game contest.

More than 15,000 small businesses entered the contest for a chance to win a 30-second spot in Super Bowl 50. Best of all, creative development, production and placement costs were all at Intuit’s expense.

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Is Capital One Setting a New Precedent?

Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.

ADWEEK.COM

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