We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Getting Personal Sets One Small Business Apart

Small businesses have been feeling the pressure of online retailers, like Amazon, for some time now. So why haven’t they crumbled? Most small businesses can’t afford to drop prices as low as big box stores, or even develop websites for online ordering and processing.

David Moore, owner of PawsStop.com, has been able to offer something online retailers can’t – he’s been doing it at his store for 25 years. And that something is human expertise. When a customer has a pet with a food allergy, they consult the smiling, informed people who work at Moore’s store.

Consumers only have reviews from strangers to aid them in the buying process online. But PawsStop.com’s army of pet food professionals helps customers find the best food for their pets.

For Moore’s business, he’s found the niche that keeps customers walking through the door, and not buying blindly online. And finding that niche is what’s sure to keep small business going.

FORBES.COM

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