We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Staples Continues to Focus Attention on Small Businesses

Small businesses are setting up shop inside the first Staples store that opened in the Boston area in 1986.

This gives SBOs the opportunity to work in a flexible, unique environment that other big box stores can’t offer. Staples believes the small business market has been forgotten to an extent.

Shira Goodman, Staples CEO, sees a revamped Staples “as a small-business consultant of sorts.” Staples also has their eyes set on the $80 billion-a-year midmarket, closing in on businesses with fewer than 200 employees.

Staples understands that in-store sales are declining, as they predict more store closings in the future and higher online sales. But Staples is proactive, always looking ahead to adapt and shift to industry trends. Their focus on small and medium sized business could pay off in the future.