We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

MasterCard’s New App Makes Settling Tabs More Convenient

This year’s Mobile World Congress wrapped up recently with a slew of new tech announcements from major companies. One of those is generating particular buzz—MasterCard’s new app, Qkr, which will now be available in the U.S. and other countries.

Qkr allows customers to purchase food and drinks from their phones at participating restaurants and bars. It would eliminate the need to leave a credit card or ID with a bartender, or to wait for a dining bill.

While this makes it more convenient for customers, these businesses might have an issue integrating the app into their business model. The rates of such purchases, called “mobile in-person payments”, are expected to rise significantly, but will it be enough for small businesses to dish out the overhead to provide the service to customers?

Eventually, maybe—it’s more than just MasterCard vying for a spot on consumers’ mobile devices, which will take this process some time. While the food and drink industry chains hop on board, the neighborhood businesses will be able to shadow what works and what doesn’t, and they’ll have a better idea of what app or model could work for them.

MARKETWATCH.COM