Many startups are geared toward urban areas with dense population centers and infrastructure. It makes sense, as companies take advantage of the natural efficiencies found in those city clusters.
For instance, ridesharing companies like Uber and Lyft have taken over and transformed city transportation around the country. So much so that as other companies develop innovative solutions meant to disrupt current markets, they like to call themselves the “Uber of X.” They’re hoping to ride out some of the waves Uber and Lyft created.
However, rural areas have been left behind as those locations haven’t been appealing to Uber and Lyft, at least to date. But that doesn’t make the need any less in these areas. So companies like Liberty Mobility Now are stepping up and mixing lessons learned from Uber and Lyft with small-town sensibilities.
Ridesharing companies place heavy emphasis on feeling like the rider has been picked up by a friend. But Liberty takes it a step further, as the drivers are right from the same community, giving an even more neighborly feel to the ride experience. Liberty Mobility Now says the company was built on an app designed to work in rural areas, but also allows riders to access and call for rides through a call center if they don’t want to or can’t use the app.
But more than anything, it’s designed to work on the unique relationships found in small towns.
We’ll see if the new “Ubers of X” bring with them more companies that take after Liberty Mobility Now, adapting solutions to a rural need. There’s often a need for it, but companies may be turned off by inefficiencies or perceived lack of sufficient demand. Doing so requires an innovative spirit with an altruistic twist.