We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Jay Z Proving He’s a Businessman

Shawn “Jay Z” Carter has launched numerous business ventures over the years. Roc Nation, his company that was founded in 2008, touts itself as a full-service entertainment company and counts a long list of talented individuals among those he works with – names such as Rihanna, Shakira, J. Cole, Big Sean and HAIM.

Now, the rapper-turned-music-mogul will be adding additional clients to his roster – early stage startups. Though not as acclaimed as some of his other clientele, these businesses offer him a new chance to apply his branding and marketing expertise, turning a fledgling idea into a sparkling success.

Jay Z’s foray into the business world is not new. He’s always viewed himself as more than just a rapper, as evidenced by lyrics featured on Kanye West’s “Diamonds of Sierra Leone”:

I’m not a businessman; I’m a business, man!
Let me handle my business, (man)

He likes maintaining control of his projects, relying on hard work and natural business acumen to get by. He’ll be providing businesses with brand services, business development, advisory and capital. With extensive experience in brand building, including his own, his pitch to small businesses is unique among venture capital firms. Startups get the opportunity to work with a partner who has means and, of course, confidence:

How could you falter when you’re the Rock of Gibraltar,
I had to get off the boat so I could walk on water.

But it won’t just be about finding businesses with the most growth or financial potential. He’s not just in this to turn a quick profit, as he’s spent a career and lifetime building a fortune financially. He’s motivated to see these businesses succeed over the long haul while making a difference. As such, he’s searching for startups focused on making a positive social impact through their work.

I think these small businesses will settle for sound advice, a little financial muscle and help spreading the word. With Jay Z at the helm, they’re likely to get all of that, and more. He’ll give them the time and resources they need to become a success. After all, this is a man dedicated to finding diamonds:

What I’ve been saying practically my whole career
The diamond is forever, I’ve been minin’ this forever.