We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Is Capital One Setting a New Precedent?

Most small business owners can only dream of a big-time marketing campaign. Capital One turned this dream into reality by creating testimonial digital and video ads for 125 lucky businesses, chosen from 400 submissions. Featuring each business’ “biggest fan,” every ad is a love letter to that particular company. The takeaway: Capital One’s Spark Business is here to support individual small businesses—in very concrete ways.


See the ads