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Etsy Now Lets Sellers Build Their Own Websites

Shops on Etsy.com now have an option to make their products stand out more through a new website builder called Pattern—the first paid seller service recently launched by Etsy.

Pattern gives sellers the opportunity to select different themes based on the types of products they feature on their Etsy site, even allowing the flexibility of a prominent scrolling feed for their top selling items.

After a 30-day trial, the new feature will only cost $15 a month, which isn’t much of an investment for even more exposure.