We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

Do Small Businesses Care About Cyber Crime?

Though small business owners may be weary of the market, cyber security is not something they worry about. The PNC Economic Outlook survey found that only one in 10 small business owners were concerned about cyber security. Richard Bynum, executive vice president and head of business banking at PNC Bank, explains that “It is a big concern because it doesn’t take much more than one breach to have that nightmare scenario.” 

Marketers are facing a tough challenge when trying to break through to small business owners on cyber security.


Read on >>