When the smalls and bigs of business work collaboratively rather than competitively, it can pay off for them both. Boston Beer Co., maker of Sam Adams, benefits from being a champion of craft brewers. A great example of how earning goodwill can have a direct impact on earnings.
talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.