We think small, talk small, hear small, eat, sleep and breathe small. Because when you’re trying to connect with a small business, you must understand everything about those who run them.

An Encouraging Year, a Confident Outlook

Things are on the up and up for small businesses, based on the November SurePayoll Small Business Scorecard survey. While it isn’t a boom, it most definitely isn’t a bust as 38 percent of small business owners reported a good to great past year, and 12 percent reported they had the best year yet.

More good news – 45 percent of small businesses said revenue and size of customer base is their most important metric, not profit. And that in turn will allow these businesses to pay their employees better and keep their workforces skilled.